The short answer to “why letterpress?” is: to make an impact, physically and perceptually, on the recipient. Which, you might argue, is… always, right? Well, sure, but therein lie distinctions and factors. Here, then, are some instances where letterpress printing might not be the best solution:

• Multicolor process work
• Photographic reproduction*
• Double-sided printing*
• Extremely quick turnaround
• Bulk mailing
• Exterior (outdoor) printing situations

*Some exceptions apply—please inquire